Gummies for every
good mood.
Instead of dumping eight SKUs on a stock theme, shoppers tell us how they want to feel — and Snoozy routes them to the right gummy and the right dose. The conversion engine your shelf brand deserves.
A pastel system that mirrors the shelf
The award-winning Fred & Co. packaging is color-coded per mood. We carry that exact logic online — every mood owns a pastel accent, so the site finally looks like the jar on the shelf.
Subscription-first. Trust built in.
A mood PDP that surfaces the 51%-off subscription, explains microdose vs extra strength, and handles COA / Prop-65 / 21+ compliance gracefully — not as a jarring popup.
Sleep With Benefits
Close the gap between shelf and screen
Your current Shopify theme reads stock — Assistant fallback fonts, generic grid. The shelf brand is award-worthy. Here's the two, side by side.
Find Snoozy on a shelf near you
The 1,000+ store footprint is your biggest growth channel — but it lives nowhere on the site today. A real "Find a Store" locator ties retail into the brand and turns shelf discovery into repeat D2C.
One brand kit · every channel
Codified tokens and type — delivered as a Figma library plus Shopify theme variables — so the identity stays consistent across D2C, retail, packaging, and Amazon as you scale.
Color tokens
Your real palette — deep grape, bright lavender, plus a per-mood pastel system mirroring the packaging.
Type pairing
Chunky friendly geometric sans for headlines, soft rounded warmth for accents — Assistant as the system fallback you already ship.
A brand system + a conversion engine
Built on your existing stack — Shopify, Klaviyo, Recharge, Yotpo. Nothing ripped out; the foundation strengthened.
Scalable brand kit
Codified color + type tokens as a Figma library and Shopify theme variables — identity that holds across D2C, retail, packaging and Amazon.
Figma + ShopifyMood Finder quiz
The hero conversion mechanic — route by feeling into the right gummy and dose, with a microdose-vs-extra-strength explainer most studios skip.
Conversion engineSubscription-first PDP
Surface the 51%-off subscription and bundles, Yotpo social proof, COA badges, and graceful Prop-65 / age-gate compliance.
Recharge + YotpoStore locator
Tie the 1,000+ retail footprint into the site for omnichannel discovery — shelf shoppers become repeat D2C customers.
OmnichannelWholesale portal
A polished retail-partner portal for your growth channel — up to 50% off retail, low MOQ, self-serve onboarding.
Growth channelPerformance + compliance
A clean 21+ age-gate and state-eligibility check (AK, DC, ID, KS, WA excluded) that protects trust without tanking conversion.
Trust + speedMake the website worthy of the jar.
You scaled to 1,000+ stores and 75K+ customers on a stock theme. This is the brand-system-that-scales and the conversion engine to match — let's build it on the stack you already run.
Reply YES — let's build it →