Dallas
◉ Greater Dallas · flagship
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Hours coming soon · Mon–Sun, summer-extended
Now building — Dallas · Plano · Frisco
Summer's
about to
get cooler.
The Booth family is bringing three brand-new Rita's to North Texas — real-fruit Italian Ice, hand-scooped Frozen Custard, and that boardwalk happiness. Get on the list before the doors open.
3New DFW shops
40+Italian Ice flavors
FREETreat on sign-up
1Local home for all your DFW Rita's
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Grand Opening Countdown
Three shops.
Opening first
01
Opening soon
02
Opening soon
03
Three shops.
One sweet summer.
Pick your neighborhood and we'll text you the second the ice starts flowing — plus a free-treat coupon for opening week. No app-store hunting, no missing the launch-day lines.
Plano
◉ Plano · family neighborhood
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Hours coming soon · drive-up + walk-up
Frisco
◉ Frisco · near the fields
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Hours coming soon · team-spirit nights
The Treats
Made fresh,
Made fresh,
scooped happy.
From real-fruit Italian Ice to award-winning Frozen Custard and the famous layered Gelati — every treat Rita's is known for, coming to your block. Scroll the lineup. →
↔ Scroll to explore the menu
Italian Ice
40+ flavors made fresh daily with real fruit — Mango, Cherry, Swedish Fish, Cotton Candy, plus sugar-free.
Frozen Custard
Creamy, hand-scooped vanilla, chocolate & twist — plus rotating award-winning flavors of the day.
Gelati
Layer after layer of Italian Ice and Frozen Custard — the fan-favorite that started it all.
Blendini & Concrete
Italian Ice, custard & your toppings — blended into a Blendini or mixed thick into a Concrete.
Shakes & Frozen Lemonade
Milkshakes, Misto drinks, frozen lemonade — and Freezer Filler quarts to take the happiness home.
Freezer Fillers
Quarts of your favorite Italian Ice, packed to go — the freezer's about to get a lot happier.
Loyalty & Rewards
Today's flavor,
Today's flavor,
free treats, in-app.
Every per-store page deep-links straight to the Rita's app — so launch-day installs and rewards sign-ups get captured the moment a cone is sold.
- 1Today's Flavor updates daily per shop — Dallas, Plano & Frisco each get their own feed.
- 2Free treat on sign-up — every new email/SMS member gets a coupon redeemable opening week.
- 3One-tap install — App Store & Google Play deep-links so installs land on day one.
- 4Rewards stack — points, birthday treats & member-only flavor drops keep them coming back.
For DFW Events & Teams
Book the smiles.
Corporate gives you a brand. This gives the Booths a B2B funnel — catering quotes and school/sports fundraisers routed straight to the family group, not lost on a national site.
🎉
Cool Catering
Birthdays, office parties, neighborhood blocks — bring the Italian Ice cart and custard bar to the party.
- Mobile carts for any DFW event
- Custom flavor & topping bars
- Fast online quote in under a minute
🏆
School & Sports Fundraisers
Teams and PTAs raise real money with a Rita's night — the growth channel that builds neighborhood fans fast.
- A share of every sale back to your group
- Pre-made flyers & promo kit
- Book a date for all three shops
Tell us about your event
One form, routed to the Booth family team — catering or fundraiser, we'll get right back to you.
Join the Crew
Now hiring
Now hiring
for 3 new shops.
Three simultaneous openings mean dozens of seasonal spots across Dallas, Plano and Frisco. One-tap apply — pick a shop, pick a role, you're in the running.
Treat Team MemberAll shops
Shift LeadAll shops
Custard CrewSeasonal
Catering / Cart CrewWeekends
Assistant ManagerPer shop
General ManagerPer shop
Grand Opening
RSVP for the
RSVP for the
first scoop.
Be there when the doors open. RSVP to your shop's launch party, and share your link — the friends you bring earn you free treats. Manufacture the line, then stand at the front of it.
Share-to-win:bring 3 friends to opening day & your first Gelati's on the house. 🍧